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Substack Vs. Mailchimp

Updated: Dec 1, 2022

Mailchimp and Substack are both email marketing platforms that allow you to send bulk emails to your subscribers. They both have pros and cons, but which is best for you? In this article, we'll compare Mailchimp and Substack and help you decide which platform is right for you.

What Is Substack?

Substack is an email newsletter platform that allows writers to publish and send newsletters directly to subscribers. Substack is different from platforms like Mailchimp in a few key ways: first, Substack integrates with your existing blog or website, making it easy to post your newsletter content on your site. Second, Substack allows you to set up a paid subscription service to charge readers for access to your newsletter.

Finally, Substack provides detailed analytics about your subscribers and how they interact with your newsletter, so you can track your progress and adjust your content accordingly. Whether you're looking to start a paid newsletter service or want an easy way to publish and send newsletters, Substack is a great option.

What Is Mailchimp?

MailChimp is a tool that allows businesses to create and send newsletters, email campaigns, and other automated messages. It offers many features, including templates, design tools, list management, and reporting. MailChimp is one of the most popular email marketing platforms, with over 15 million users worldwide.

Substack is a similar tool that allows businesses to create and send newsletters, email campaigns, and other automated messages. Substack also offers a wide range of features, including templates, design tools, list management, and reporting. However, Substack is less widely used than MailChimp, with only 1 million users worldwide.

How Do They Differ?

There are several key differences between Substack and Mailchimp. The most obvious is that Substack is geared towards writers, while Mailchimp is a more general-purpose email service. Substack offers a variety of features specifically designed to make it easy for writers to create and distribute their work, including customizable newsletters, RSS feed integration, and an easy-to-use interface. Mailchimp, on the other hand, lacks many of these features. It's more focused on providing a robust email platform that can be used for various purposes.

Another key difference is in pricing. Substack is free for basic features, with paid plans available for those who want access to more advanced features. Mailchimp, on the other hand, charges for all its features. Substack could be a better option for writers who are just starting and don't have a large budget. However, once a writer's audience grows, Mailchimp's pay-as-you-go pricing model could become more attractive.

Finally, it's worth noting that Substack is a relative newcomer to the scene, while Mailchimp has been around for many years. This means that Substack is still evolving and adding new features regularly. This could make it a more appealing option for writers who want to be at the cutting edge of technology. However, it also means that there may be some kinks that need to be ironed out. Only time will tell how these two platforms will continue to evolve and which will come out on top in the end.

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Which One Should You Choose For Your Business

Substack vs. Mailchimp: Which one should you choose for your business?

There are a lot of different options out there when it comes to email marketing platforms. Substack and Mailchimp are two of the most popular. Both have pros and cons, so it can take time to decide which is right for your business. Here's a look at some key factors to consider when choosing between Substack and Mailchimp.


Substack is a subscription-based service, so you'll pay a monthly fee based on the number of subscribers you have. Mailchimp, on the other hand, is free for up to 2,000 subscribers. After that, you'll pay a small monthly fee based on your list size.


Substack offers more robust features than Mailchimp, including automatic unsubscribe links, automatic bounced email handling, and detailed reporting. However, MailChimp's features may be sufficient for most businesses.

Ease Of Use

Both Substack and Mailchimp are relatively easy to use. However, Substack's interface is slightly more intuitive and user-friendly.

Customer Support

Substack offers 24/7 customer support via live chat, email, and phone. Mailchimp offers customer support Monday-Friday, 9 am-5 pm EST via email and live chat.

So which platform should you choose for your business? Ultimately, the decision comes down to your needs and budget. If cost is a major factor, MailChimp may be the better option. However, if you need more advanced features or want better customer support, then Substack may be worth the extra cost.

Pros And Cons Of Each

Substack vs. Mailchimp is two of the most eco-friendly options for email marketing. Both platforms have pros and cons that must be considered when deciding. Substack allows users to create tailored newsletters, while Mailchimp offers a wide selection of pre-made templates to make attractive emails that can be sent in bulk. In terms of sending frequency,

Substack lets users decide how often they want to send an email, whereas, with Mailchimp, users are limited to one or two per week.

With Substack, you're limited only by your creativity – there are no restrictions on the length of content you can write, nor on other ways, you can use the platform for marketing activities such as quizzes and polls. Unfortunately for Substack, none of these features come for free – one has to pay to access all the functionalities Substack provides.

On the other hand, Mailchimp offers access to more robust analytics tools and allows A/B testing – both features Substack doesn't support. Ultimately, there's no one size fits all answer, as each has its advantages and may be better suited for certain needs than others. It is important to weigh each platform's features against each other before selecting the option that best suits your particular needs.

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Final Thoughts

Substack and Mailchimp are two platforms that serve different purposes. Substack is a platform for creators who want to build an audience and get paid for their work, while Mailchimp is an email marketing service. While they both have features that allow you to collect payments from subscribers, Substack has more features geared toward creators, and Mailchimp has more features toward businesses. If you need help determining which is right for you, try each and see which suits your needs best.


1 Comment

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