Updated: Nov 23, 2022
Many email marketing platforms are available on the market these days. Two of the most popular ones are HubSpot and Mailchimp. They both have pros and cons, but which is best for your business? In this blog post, we will compare HubSpot and Mailchimp to help you decide which platform is right for you.
What is HubSpot?
HubSpot is a cloud-based marketing and sales software platform that helps companies grow their business by providing the tools and insights they need to attract, engage, and delight customers. The platform includes a CRM, an email marketing tool, a live chat tool, a social media management tool, and much more. HubSpot also offers services to help businesses grow, including training, consulting, and support.
In addition, HubSpot has a robust ecosystem of partners and developers who have built integrations and applications that work with the platform. This makes HubSpot a one-stop shop for all things marketing and sales, which is why it is so popular with small businesses and startups.
What is Mailchimp?
In a nutshell, Mailchimp is an email marketing service. You can use it to send newsletters, create automated emails, and stay in touch with your subscribers. You can also use Mailchimp to create landing pages, forms, and pop-ups. And best of all, it’s free to use for up to 2,000 contacts! The features that come with Mailchimp make it a great choice for small businesses, bloggers, and solopreneurs who want to grow their audience. But what exactly does Mailchimp have to offer? Let’s take a closer look.
With Mailchimp, you can import your existing contact lists or create new ones from scratch. You can segment your contacts into different groups to send targeted messages. For example, you could segment your list by location, age, or interests. This helps ensure that your subscribers only receive content that is relevant to them. You can also use Mailchimp to send automated emails.
For example, you could set up an automated welcome email for new subscribers or a series of drip campaigns designed to nurture leads. And if you’re running an eCommerce store, you can use Mailchimp’s integrations with platforms like WooCommerce and Shopify to automatically send order confirmation and shipping updates.
Mailchimp also makes it easy to design beautiful emails with its drag-and-drop email builder. Even if you don’t have any design experience, you’ll be able to create professional-looking emails easily. Mailchimp provides a library of free email templates that you can customize to fit your brand.
If you have some design experience, you can code your HTML emails using Mailchimp’s customizable template builder. And if you want even more control over the look of your emails, you can use Mailchimp’s Inbox Inspector tool to test how your emails will render on different devices and email clients.
Last but not least, Mailchimp comes with powerful reporting tools that help track your email campaigns' success. Mailchimp’s reports show how many people opened and clicked each email and which links were most popular. You can also use Mailchimp’s Google Analytics integration to see how your email campaigns impact your website traffic. With all of these features combined, it’s no wonder that many people swear by Mailchimp.
HubSpot Vs Mailchimp: Comparison
Ease of use: HubSpot is known for its easy-to-use interface, while Mailchimp offers a more intuitive experience.
Lead capture: HubSpot offers a wide range of lead capture tools, including forms and live chat, while Mailchimp's lead capture capabilities are more limited.
Contact management: HubSpot provides an extensive contact management system, while Mailchimp's contact management features are more basic.
Email marketing: Both platforms offer robust email marketing capabilities, though HubSpot's email marketing features are more advanced.
Automation: HubSpot offers a wide range of automation features, while Mailchimp's automation capabilities are more limited.
Reporting and analytics: HubSpot provides extensive reporting and analytics features, while Mailchimp's reporting and analytics features are more basic.
Integration: Both platforms offer extensive integration capabilities, though HubSpot's integration capabilities are more advanced.
Pricing: HubSpot offers a variety of pricing plans, while Mailchimp's pricing is based on the number of contacts in your database.
Customer support: Both platforms offer excellent customer support, though HubSpot's customer support is more comprehensive.
Overall satisfaction: Both platforms have high overall user satisfaction ratings.
Which Platform is Right For You
As any business owner knows, marketing is essential for driving sales and growth. However, knowing which is right for your business with so many different marketing platforms can be difficult. Two of the most popular platforms are HubSpot and Mailchimp. So, which one should you choose?
HubSpot is a comprehensive marketing platform that offers everything from email marketing to SEO tools to CRM software. It's perfect for businesses that want an all-in-one solution for managing their marketing efforts. However, HubSpot can be expensive, requiring a significant commitment to get the most out of it.
Mailchimp is a simpler platform that specializes in email marketing. It's ideal for businesses focusing on building their email list and sending targeted campaigns. Mailchimp is less expensive than HubSpot and doesn't require as much commitment.
Ultimately, deciding which platform to choose comes from your specific needs and budget. If you're looking for an all-in-one solution, HubSpot is a great option. Mailchimp is a good choice if you're just starting with marketing or on a tight budget.
HubSpot offers a more comprehensive suite of tools than Mailchimp, including CRM, sales, and customer service features. If you're looking for an all-in-one platform, HubSpot is a good option.
HubSpot is more expensive than Mailchimp but offers higher support and training. HubSpot could be a good choice if you're willing to invest in your learning.
HubSpot offers a free version of its platform, whereas Mailchimp requires a paid subscription. If cost is a major factor, HubSpot may be the better option.
HubSpot integrates with more third-party applications than Mailchimp, so if you're using other software platforms in your business, HubSpot may be the better choice.
Finally, it's worth considering your own skills and expertise. HubSpot is a more complex platform than Mailchimp, so if you're not confident in your ability to use it effectively, Mailchimp may be the better choice.