Updated: Nov 23, 2022
Salesforce and Pega are two of the market's most popular CRM (customer relationship management) software options. They have pros and cons, but which is best for your business? This article will compare and contrast Salesforce and Pega to help you decide.
What is Salesforce?
Salesforce is a customer relationship management (CRM) software that helps businesses keep track of their customers and sales. It was founded in 1999 by Marc Benioff, also its CEO. The company's headquarters are in San Francisco, California. In addition to CRM, Salesforce provides other services such as marketing, e-commerce, and analytics. It has a wide range of products for different businesses, including small businesses, enterprise businesses, and nonprofits.
Salesforce has a large ecosystem of partners and developers who create add-ons and integrations for the platform. This allows businesses to customize their Salesforce implementation to fit their specific needs. Salesforce is a publicly traded company with over $100 billion in market capitalization. It is one of the most popular CRM systems worldwide and is used by millions of people.
The Pros and Cons of Salesforce
Here are some of the key points to consider:
Salesforce is easy to use and set up, even for businesses with no previous experience with CRM software.
The software is highly customizable, so businesses can tailor it to meet their specific needs.
Salesforce offers many features: task management, opportunities tracking, and accounts management.
The software integrates with various other business applications, making it easy to use alongside other tools that a business already uses.
Salesforce offers excellent customer support, with both online resources and live support available to users.
Salesforce can be expensive, especially for businesses that purchase multiple licenses.
The software can be complex, with a steep learning curve for new users.
Salesforce requires regular maintenance and updates, which can add to the software's overall cost.
Customizations made to Salesforce can sometimes interfere with how the software works, causing unexpected problems.
Salesforce can be data-intensive, so businesses must have a good system for storing and managing data. Overall, Salesforce is a powerful CRM tool that can be extremely helpful for businesses in managing their sales and customer relationships. However, weighing the pros and cons carefully before deciding whether Salesforce is the right choice for your business is important.
What is Pega?
Pega is a business software company that provides customer relationship management (CRM) and digital process automation (DPA) software. The company was founded in 1983 and is headquartered in Boston, Massachusetts. Pega's primary product is its Customer Relationship Management software. This software helps organizations manage customer relationships, including contact information, customer service interactions, and sales data.
In addition to its CRM software, Pega also offers many other products, including digital process automation software and some mobile applications. Some benefits of using Pega's products include increased efficiency and productivity, improved customer satisfaction, and reduced costs.
The Pros and Cons of Pega
Pega is a low-code development platform that allows businesses to develop and deploy application faster. Pega also offers ready-made industry solutions, which can be further customized to meet specific business needs. However, Pega is not without its drawbacks. Below are some of the pros and cons of Pega:
Pega offers a low-code development environment, which makes it easy to develop applications quickly.
It also comes with a wide range of industry solutions that can be quickly deployed and customized to fit specific business needs.
Pega's applications are also highly scalable, making it easy to expand them as business needs change.
It's visual drag-and-drop interface makes it easy to create complex applications without code.
Pega offers a wide range of features and functionality, making it a powerful development platform.
Pega's visual drag-and-drop interface can be confusing for users who are not familiar with coding.
Pega's application development process can be time-consuming, particularly for large and complex applications.
It's industry solutions may not always meet a business's specific needs.
Pega's applications can be expensive to develop and deploy due to the licensing fees charged by Pega.
Pega does not have a built-in testing environment, so developers need to use third-party tools to test their applications.
Also Read: How To Send A Test Email In Mailchimp
Salesforce vs. Pega: Comparison
Pega and Salesforce are two of the most popular CRM software platforms on the market. Here are 10 key ways in which they differ:
Pega is a low-code platform, while Salesforce is a no-code platform. Pega requires less coding to build applications, making it faster and easier to develop customizations.
Pega offers a drag-and-drop interface for application development, while Salesforce does not. This makes Pega simpler and more user-friendly for non-technical users.
Pega provides out-of-the-box functionality for many industries, while Salesforce offers more limited industry support.
Salesforce applications must be deployed in the cloud, while Pega applications can be deployed on-premise or in the cloud.
Pega uses an object-oriented architecture, while Salesforce uses a component-based architecture. Pega applications are more flexible and can be more easily customized.
Salesforce has separate environments for mobile and web development, while Pega offers a unified development environment for all types of application development.
Pega supports Java and .NET components, while Salesforce does not. This allows pega developers to take advantage of existing code libraries when developing applications.
Pega provides built-in capabilities for Omni-channel customer service, while Salesforce does not. This makes providing a consistent customer experience easier across multiple phones, chat, email, and social media channels.
Pega integrates natively with a wide range of enterprise systems, while Salesforce has limited native integration capabilities. This makes exchanging data between different systems easier and eliminates the need for custom integration code.
Pega pricing is based on Per User Per Month (PUPM), while Salesforce follows a Pay As You Go (PAYG) model. This makes Pega more predictable and budget-friendly for long-term projects.