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What Is A Contact Rating In Mailchimp?

Updated: Nov 23, 2022

If you're new to Mailchimp, you may be wondering what a contact rating is. This is a metric used to measure how engaged a contact is with your email marketing campaigns. The higher the rating, the more likely the contact will open and click through your emails. In this blog post, we will discuss what factors contribute to a contact's rating, and how you can improve your rating to engage your audience better.

What Is A Contact Rating In Mailchimp?

A contact rating in Mailchimp measures how engaged a contact is with your brand. The contact rating is based on some factors, including how often the contact opens your emails, how often they click on links in your emails, and whether they have made a purchase from you in the past. Other factors can also affect the contact rating, such as whether the contact has unsubscribed from your list or reported your emails as spam.


The contact rating is a valuable metric for determining which contacts are most likely to engage with your brand and which ones may need more nurturing. By understanding the contact rating, you can make sure that you are sending the right message to the right people at the right time.



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Factors That Contribute To A Contact's Rating

The following factors determine a contact's rating in Mailchimp: the contact's activity, engagement, complaint history, unsubscribe rate, bounced emails, forwarding activity, role in the organization, and contact type. The contact's activity is determined by how often they open or click on emails from Mailchimp. Engagement is measured by how often a contact interacts with Mailchimp-based features like surveys or polls. Complaint history considers any spam reports from the contact's email address.


The unsubscribe rate is the percentage of emails from which the contact has unsubscribed. Bounced emails are those that could not be delivered to the contact's email address. Forwarding activity is the number of times a contact has forwarded an email from Mailchimp to another person. Lastly, the contact type is either 'subscriber' or 'non-subscriber.'


Subscribers are those who have signed up to receive emails from Mailchimp, while non-subscribers are those who have not. All of these factors are considered when determining a contact's rating in Mailchimp.

How To Improve Your Contact Ratings

contact rating in Mailchimp is a key metric that helps you gauge the success of your contact list. A high contact rating indicates that your contacts are engaged with your content and are likely to open and click through your messages. Here are eight tips to help you improve your contact rating:

  1. Keep your contact list up to date: Regularly scrub your contact list to remove invalid or inactive addresses. This will help improve your contact rating by ensuring that only active contacts remain on your list.

  2. Send relevant and targeted content: Your contacts will be more likely to engage with messages that are relevant to their interests. Be sure to segment your contact list so you can send targeted content that resonates with each group.

  3. Avoid spam triggers: Spam filters are getting more sophisticated, so it's important to avoid anything that could trigger them. This includes using common spam keywords, such as "free" or "win," in your subject lines.

  4. Send engaging content: If your contacts enjoy reading your messages, they're more likely to open and click through them. So, focus on creating quality content that is interesting and useful.

  5. Use powerful tools: Some tools available can help you improve your contact rating, including Mailchimp's Inbox Inspector tool. This tool allows you to test your message before you send it, so you can see how it will look in the inbox and make any necessary changes before it goes out.

  6. Get feedback from contacts: Ask your contacts for feedback on what kinds of messages they prefer to receive from you. This can help you fine-tune your content strategy to better meet their needs and preferences.

  7. Monitor your contact rating: Keep an eye on your contact rating over time so that you can identify any trends or issues. If you see a sudden drop, take steps to rectify the situation as quickly as possible.

  8. Seek expert assistance: If you're having trouble improving your contact rating, consider seeking out expert assistance from a company like Mailchimp. We can help you troubleshoot any problems and develop a plan for improving your overall contact rating.

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Faqs About Contact Rating In Mailchimp?

How Can I View My Contacts' Ratings?

To contact rating in Mailchimp, open the contact's profile and scroll down to their rating section. Here, you will see an overall rating for the contact and a list of their most recent ratings. To view a contact's detailed rating history, click on the "View history" link. This will take you to a page where you can see all the contact's positive and negative ratings. If you have questions about a contact's rating, you can always contact Mailchimp support for more information.

How Do I Change A Contact's Rating?

You can change a contact's rating in Mailchimp by selecting the contact from your contact list, clicking on the "Edit" contact button, and then changing the contact's rating in the contact record. The "Edit" contact button is located in the top-right corner of the contact record. To change the contact rating, click on the "Edit" contact button, and then select the new rating from the "Rating" drop-down menu. The contact rating can be changed from any contact record page.




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Can I Segment My List By Contact Rating?

Yes! To do this, go to the Lists page and click on Segments. You can create a new segment using contact ratings as one of the criteria.


Segmenting your list by contact rating is a great way to target your audience and ensure that you send the most relevant content to the right people. Contact ratings are based on subscribers' interactions with your email content, such as opens, clicks, unsubscribes, and complaints.


By segmenting your list by contact rating, you can send targeted content to those most engaged with your email and avoid sending irrelevant content to those less engaged. This will help improve your email's deliverability and increase the likelihood that your subscribers will remain engaged with your content.

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