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How To Embed A Video In Mailchimp

Updated: Nov 24, 2022

Do you want to know how to embed a video in Mailchimp? It's actually quite simple. In this blog post, we will show you how to do it in just a few easy steps. Videos can be a great way to engage your subscribers and keep them interested in your content. Plus, they boost conversions and drive traffic to your website. So, if you want to learn how to add videos to your Mailchimp campaigns, read on!

Why Embed Videos In Your Mailchimp Campaigns?

Mailchimp is a popular email marketing service that allows users to create and send newsletters, emails, and other promotional materials. One of the features that Mailchimp offers is the ability to embed videos in campaigns. There are several reasons why you might want to consider doing this.

First, embedded videos tend to be more engaging than static images or plain text. They can help capture attention and hold interest, making viewers more likely to stick around until the end.

Second, videos can be a great way to communicate complex information in a concise and easily digestible format. Whether you're explaining how to use a product or sharing new data, videos can get your point across quickly and effectively.

Third, Mailchimp's video embedding feature makes it easy to add videos to your campaigns without having to worry about hosting or encoding them yourself. Mailchimp will take care of all of that for you, so all you need to do is add the video URL and Mailchimp will do the rest.

Fourth, Mailchimp's video analytics can give you insights into how your viewers are interacting with your videos. You can see things like how many people watched the video all the way through, how long they watched, and where they paused or rewatched certain parts. This information can be valuable in helping you understand what viewers are interested in and what type of content is most effective.

Finally, including a video in your Mailchimp campaign can help make your brand more relatable and approachable. A well-made video can humanize your brand and make it seem more approachable and friendly. This can be especially helpful if you're trying to reach a new or younger audience.

These factors make embedding videos in Mailchimp campaigns a smart decision for many marketers. Adding videos is a great place to start if you're looking for ways to improve your Mailchimp campaigns.

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How To Embed A Video In Mailchimp

Mailchimp is a popular email marketing platform that allows users to create and send campaigns. One great way to spruce up your Mailchimp campaigns is to embed videos. Videos can add visual interest and help to engage your subscribers. Here are the steps for how to embed a video in Mailchimp:

  • Find the video you want to embed in your campaign. This can be done by searching for the video on YouTube or another video-sharing site.

  • Copy the embed code for the video. The embed code can usually be found under the video's 'share' or 'embed' options.

  • Log into your Mailchimp account and create a new campaign or edit an existing one.

  • Click on the 'code your own' in the campaign editor tab. This will bring up the HTML editor for your campaign.

  • Paste the embed code for your video into the HTML editor where you want the video to appear in your campaign.

  • Save and close the HTML editor. Your video should now be embedded in your Mailchimp campaign.

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Tips For Creating Effective Videos For Your Mailchimp Campaigns

Mailchimp is a powerful tool for creating email marketing campaigns, but Mailchimp video campaigns can be even more effective. Here are 10 tips for creating Mailchimp video campaigns that will engage your audience and get results:

  • Keep it short and sweet. Mailchimp videos should be short, to the point, and focused on a single message.

  • Make sure your Mailchimp video is high quality. This means ensuring good production values, including proper lighting and sound.

  • Get creative with your Mailchimp video content. Think outside the standard talking head format and get creative with your visuals and messaging.

  • Use Mailchimp’s video personalization features. You can use Mailchimp’s video personalization features to add a personalized touch to your Mailchimp video campaign.

  • Test, test, test! Always test your Mailchimp videos before sending them out to your entire list. This will help ensure that your videos look and sound great for all viewers.

  • Plan for success. Before you even start filming, take the time to plan out your Mailchimp video campaign from start to finish. This includes brainstorming ideas, writing a script, storyboarding, and more.

  • Have a call to action. Include a call to action at the end of your Mailchimp video so that viewers know what you want them to do next (e.g., visit your website, sign up for your email list, etc.).

  • Promote your Mailchimp video campaign. Once you’ve created your Mailchimp video campaign, make sure to promote it through social media, email marketing, and other channels.

  • Measure your results. Use Mailchimp’s built-in reporting tools to track views, click-through rates, and other important metrics for your Mailchimp video campaign.

  • Get creative and have fun! Creating Mailchimp video campaigns can be a lot of work, but it can also be a lot of fun! So don’t be afraid to experiment and have fun with it!

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Examples Of How To Use Videos In Your Mailchimp Campaigns

Mailchimp is a great tool for creating and managing email campaigns, but did you know that you can also use videos in your Mailchimp campaigns? Here are some examples of how you can use videos to engage your subscribers and get your message across:

  • Include a video in your email template. Mailchimp allows you to insert videos directly into your email templates, so take advantage of this feature to make your emails more engaging and visually appealing.

  • Create a video campaign. You can create a standalone video campaign in Mailchimp, which is a great way to promote a product or service. You can also use video campaigns to drive your website or blog traffic.

  • Use video in your social media campaigns. Mailchimp integrates with many popular social media platforms, so you can also use video in your social media campaigns. This is an effective way to reach a wider audience and promote your brand.

  • Use Mailchimp's Video Block. The Video Block allows you to easily embed videos from YouTube, Vimeo, or other popular video-sharing websites into your Mailchimp newsletters and emails. This is a great way to add visual interest to your messages and keep your subscribers engaged. By taking advantage of Mailchimp's video features, you can create more engaging and successful campaigns that will reach a wider audience. So start using videos in your Mailchimp campaigns today.


1 Comment

Peter Gray
Peter Gray
Sep 12, 2023

After another article I want to say that I'm tired :( To be honest I'm already dreaming so much about online work. I want to go traveling, live in different countries. Especially I want to visit alexandria virginia . How beautiful it is there. This is my dream for a long time. Maybe someday I will be lucky

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