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Moosend Vs. Mailchimp

Updated: Dec 1, 2022

Moosend and Mailchimp are great email marketing platforms, but which is right for you? This blog post will compare the two platforms to help you decide. We'll look at features, pricing, and ease of use to see which platform is on top. So, whether you're just starting or looking for a more advanced platform, read on to find out which platform is right for you.


What Is Moosend?



Moosend is an email automation platform used for marketing campaigns. It makes it easy to set up, manage and analyze email campaigns using its intuitive user interface. Through Moosend, users can create customized newsletters, A/B test subjects, and content techniques, automate follow-up emails, track text links, and more. It also allows users to segment their contacts based on criteria such as website activity to send contextually relevant messages.


Compared with other popular providers like Mailchimp, Moosend is not just about sending emails; it offers a comprehensive suite of tools for monitoring user behavior and engaging with customers. It includes features such as detailed reports on campaign performance and the ability to add custom tracking codes and forms that feed into your database - all within a single dashboard, streamlining the process of gathering insights from across different channels.


Moosend's focus on precision targeting and automation makes it a great choice for anyone looking to make the most out of their email marketing efforts. With its useful features, intuitive design, and competitive prices, anyone can access powerful email marketing capabilities at their fingertips!


What Is Mailchimp?

Mailchimp is an email marketing service that helps individuals and businesses send bulk emails. Users can easily create and send newsletters, promotional campaigns, and automated messages. Unlike Moosend, which focuses on giving users the tools they need to create great campaigns, Mailchimp is more focused on simplifying the process of sending out campaigns and automating them.


With Mailchimp, you can quickly and easily set up a mailing list without writing a single line of code. The platform has many features, including analytics reporting, A/B testing, customizable templates, and integration with popular apps like WordPress and Shopify. As such, Mailchimp is a powerful tool for any business or individual looking to streamline their email marketing process.


Its simplicity makes it easy for beginners, while advanced users will benefit from its robust feature set. Whatever your needs may be, if you are looking for an effective mail marketing solution, then Mailchimp is worth checking out.


Moosend Pricing

Moosend and Mailchimp are two popular email marketing solutions for businesses of all sizes. Both offer users a range of features and tools to create sophisticated campaigns, but their pricing is significantly different. Moosend's pricing structure is designed to fit any budget—it offers a free plan that allows users to send up to 1,000 emails per month and pay-as-you-go plans with tiered pricing for larger volumes of email.


Additionally, Moosend offers customizable pay-as-you-go plans, which allow users greater flexibility in setting their monthly limits. In contrast, Mailchimp's pricing model is more limited and expensive – it only offers monthly subscription options, meaning that if your usage increases, you will have to upgrade your subscription plan.


With its tiered payment system and customizable pay-as-you-go plans, Moosend may be the more cost-effective option. Offering features at affordable prices can help ensure that businesses keep costs down when sending out powerful campaigns.

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Mailchimp Pricing

When it comes to email marketing, pricing is an essential consideration. There are many different services on the market - from Mailchimp to Moosend - and they all differ in cost. Mailchimp is highly popular among marketers for its user-friendly interface and flexible pricing options.


The service offers both Lite and Standard plans based on the size of your list; for a small business with up to 500 contacts, the Lite plan will cost around $9 per month plus a one-time setup fee of $30. For larger businesses with more than 2,000 contacts, the Standard plan will start around $14 per month, along with an initial $50 customization fee.


Compared to other services such as Moosend or Verticle Response, Mailchimp offers competitive prices and four great features that make it stand out: intuitive design tools, powerful automation capabilities, advanced segmentation abilities, and customer support chat lines available 24/7. All in all, Mailchimp is an excellent choice when considering budget-friendly email marketing solutions.


How Do Moosend And Mailchimp Compare?



Choosing between Moosend and Mailchimp for email marketing can take time, as both platforms offer powerful features that can benefit different businesses. Comparing their key features makes it easier to decipher which platform will meet your requirements.


Moosend offers automation, reporting & analytics, segmentation & personalization, and integrated apps & plugins. However, its pricing structure is more complicated than other applications with multiple packages, including free and paid plans. MailChimp's features include automated emails, contact management tools, reporting & analytics capabilities, integration with third-party services, marketing automation tools, and more.


On the other hand, its main disadvantage is that it does not have an app store for additional integrations. Both email services have pros and cons, which should be considered when deciding which platform to use for your business. Ultimately deciding between Moosend and Mailchimp will depend on your needs today and in the future.


Which One Should You Choose For Your Business?

Choosing the right email marketing platform for your business boils down to two major contenders: Moosend and Mailchimp. Both are great tools and offer a wide range of features and benefits. Mailchimp is one of the most popular platforms, boasting many options and great automation and predictive analytics tools.


At the same time, Moosend was built especially with marketers in mind, meaning it's easy to use and includes lots of powerful features to help promote your products or services. When choosing between these two services, you'll have to decide which will work best for your needs.


Mailchimp might be better if you need more detailed reports and analysis on how your emails are performing. At the same time, Moosend can be useful if you need more assistance in creating beautiful newsletters quickly. There's no one-size-fits-all answer to picking the perfect email marketing platform for your business - so take some time to research both services thoroughly before you make your decision.

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Final Thoughts

After taking a close look at Moosend and Mailchimp, it's clear that both platforms have their pros and cons. While Moosend is more affordable and has more features, Mailchimp is easier to use. In the end, it boils down to what your needs are as a business. If you need an all-in-one platform that does everything, go with Moosend. If you're starting or don't need all the bells and whistles, then go with Mailchimp.

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