Ever wonder what sets successful brands apart from those organizations that struggle year after year?
What makes a business successful?
Well, to begin with, you need a good product that you can sell to people who want it. And you need to do so at a price that they're willing to pay.
But aside from those two essentials, you need to have the right team, and you need to find the right people to run your company.
There's a lot more that goes into making a business successful. And it all comes down to one thing — execution. You need to be able to get the job done right…no matter what.
When you look at some of the most successful businesses in the world, you'll notice a theme — they all use software to automate manual processes, cut down on administrative work, and generally make their lives easier. At least, that's what they tell you!
Well, if you're looking to start a business, you're in the right place. We'll introduce you to a way of working that can help you get your business off the ground and running smoothly, quickly, and efficiently.
** The No-Code Approach
To get things started, let's take a quick look at what is commonly known as ‘no-code.' This is a relatively new business method that relies on software rather than humans to create and operate processes.
The term ‘no code' can be a little misleading, as it often isn't necessary to write any actual code to get functional software. Rather, the process of developing and delivering a functional product is automated, which means that you can get it up and running quickly and easily without having extensive software development knowledge.
What this often means for business owners is that they can get the software product they need without needing an expert to help them figure out how to use it. In many cases, this means that businesses can get started with no code and then grow their business using the tool, without worrying about updating the code or figuring out how to use it effectively.
It's a common misconception that no-code tools are only for startups or small businesses. In reality, many large companies use no-code tools to automate manual processes and get more output per hour. And it isn't just limited to business applications…no-code tools make it easy to build complex websites and applications for consumers. In fact, the list of industries that use no-code tools is extremely diverse — from marketing and sales to project management and HR.
** Why should you use no-code tools to launch your business?
Well, first off, let's establish the fact that not all no-code tools are created equal. Some are extremely sophisticated, and can actually be used to build applications that are comparable to those built with code.
Others are extremely limited in functionality, and don't offer the beginner much in the way of productivity.
Now, it's your turn to ask yourself: Do I want to build my business using a no-code tool that I don't fully understand?
If you're looking to build a successful business, the answer should be an obvious ‘no.' But, you're going to have to go through a learning curve to figure out how to use the no-code tool effectively. And here's the problem — you could be investing a lot of time in learning how to use the software, when you could be using that time to build your business. So, it's essential that you select a no-code tool that is easy to use, and offers enough functionality to get your job done. This will largely depend on what you need your business to accomplish.
** The Good, The Bad and The Ugly Of No-Code Tools
There are three primary categories of no-code tools that you need to understand before making any decision. First, understand what kind of functionality you require from the tool — is it simply to get a product built and delivered, or do you need something more?
The second question to ask is: how much time do you have to devote to learning how to use the tool effectively?
The last question you need to ask yourself is: Does the tool satisfy your needs, and are you willing to commit to it for the long haul?
Let's look at each one of these questions in turn, and how you should approach making a decision.
The first question you need to ask yourself is: what functionality do I require from the tool?
You can always end up with more functionality than you need, but it's better to start off with less and then add more as necessary. For instance, if you are building a to-do list app, you might not need a whole lot of functionality, as all you need is the ability to add items to a list, and view detailed statistics about the lists you build.
On the other hand, if you are building a sales app where you create and track leads, you're going to need quite a bit of functionality behind it all. You'll need to be able to create and follow up with new leads, analyze the performance of individual leads, and segment them based on certain criteria. So, it's important to think about what you need and how you need it, before you decide what kind of functionality you want to include in your product.
** Time to learn
The second question you need to ask yourself is: how much time do I have to devote to learning how to use this tool effectively?
Tools that are designed for non-coders can be extremely easy to use, but that doesn't mean that you'll immediately be able to step into the shoes of a software expert. In most cases, you'll need some time to learn how to use the tool effectively — and that's if you're even capable of using it at all!
So, if you're looking for a fast-track solution and don't have a ton of time to learn, then you might want to avoid tools that are designed for non-coders. Instead, look for ones that provide good documentation, and have a community of developers who can help you if you have any questions. Even then, you might end up needing some time to figure out how things work.
** Ease of use
The third question you need to ask yourself is: how easy is this tool to use?
Unfortunately, not all no-code tools are created equal, and some are extremely easy to use, while others can be extremely complicated. It's important to remember that no-code tools are not designed for software experts, so you might find that even after you figure out how to use it, you still need help sometimes. The good news is you can find community support through forums, online chat rooms, and documentation.
So, if you're ever unsure of how to use a tool or if you just want to dive in and get some work done, then look for a tool that's simple to use. The last thing you need is a complicated tool that takes you all day to figure out how to use effectively. Also, make sure you test the tool out before you put in any real work — that way, you'll know right away if the tool is going to be effective or not.
** Selecting A Tool For Your Business
Now that you understand what kinds of questions you need to ask yourself before making a decision, let's talk about how to select a tool for your business. If you want to keep things simple, then the best option for you is probably a hosted solution — these solutions take the complexity out of the equation, as you simply provide your website and database, and a developer or IT team handles the rest. Hosted solutions also make it easy for you to scale up or down as needed — simply pay for what you use.
There are several reputable hosted solution providers worth considering, including Bluehost, WP Engine, and Google Cloud.
If you have a specific developer in mind, then consider going the DIY route, and doing everything yourself. However, this might not be the best option if you want to keep things simple. If you want to get more functionality, then you might want to look at a hosted solution — at least, until you can figure out how to use the DIY software effectively.
** Getting Started
So, you got a decision made — now what? Once you've decided which tool to use, the next step is to actually get started.