Updated: Nov 23, 2022
When it comes to email marketing, there are a lot of different options available. Two of the most popular ones are ConvertKit and Mailchimp. Both platforms have pros and cons, so deciding which is right for you can be challenging. In this blog post, we will compare ConvertKit and Mailchimp to help you make the best decision for your business.
What is ConvertKit?
ConvertKit allows you to create and deliver automated email courses easily, manage your subscribers, and track your conversions. What sets ConvertKit apart from other email marketing services is its focus on delivering high-quality content that builds relationships with your audience. ConvertKit also offers features that make it easy to segment your audience, deliver targeted content, and track your results. Overall, ConvertKit is an excellent choice for any blogger or online entrepreneur who wants to build a successful business.
What Is Mailchimp?
In the broadest sense, Mailchimp is an email marketing service. That is, it provides users with a way to send mass emails to a list of contacts. However, Mailchimp is more than just a tool for newsletters or product announcements. It also offers a wide range of features that can be used to create highly customized email campaigns. For example, Mailchimp allows users to segment their contact lists, meaning they can send different emails to different groups of people. This can be based on location, age, or even purchase history.
In addition, Mailchimp provides users with detailed reports about the performance of their email campaigns. These reports can include things like open rate, click-through rate, and unsubscribe rate. All this data can be used to fine-tune future campaigns and ensure they are as effective as possible. As you can see, Mailchimp is a powerful tool that can be used in various ways to improve your email marketing efforts.
Comparison Of Features
The two most popular and feature-rich email marketing platforms on the market today are ConvertKit and Mailchimp. Both platforms offer various features and tools to help you create and send newsletters, email courses, and other automated emails. So which platform is right for you? To help you decide, here is a detailed comparison of the features offered by ConvertKit and Mailchimp.
First, look at the most important factor in any email marketing platform: deliverability. ConvertKit has a slightly better reputation than Mailchimp when it comes to deliverability, but both platforms are reliable when it comes to getting your emails into inboxes.
In terms of features, ConvertKit offers more automation options than Mailchimp, making it the better choice if you want to send automated email sequences. However, Mailchimp's drag-and-drop email builder is more user-friendly than ConvertKit's, so if you're not comfortable with code, Mailchimp may be the better platform.
Finally, pricing is always important when choosing an email marketing platform. ConvertKit costs $29/month for up to 1,000 subscribers, while Mailchimp's cheapest plan starts at $10/month for up to 2,000 subscribers. So if the price is a deciding factor, Mailchimp may be the better option.
Which Platform Is Right For You
There are a lot of factors to consider when choosing an email marketing platform.
First, let's take a look at Mailchimp. Mailchimp is a widely used platform that offers a free plan for up to 2,000 subscribers. It's easy to use and has a wide range of features, making it a good choice for small businesses and bloggers. However, it can be expensive for larger businesses, and there have been some reports of reliability issues.
Next, let's look at ConvertKit. ConvertKit is a newer platform designed specifically for professional bloggers and online entrepreneurs. It doesn't have a free plan, but it's much cheaper than Mailchimp for larger businesses. It also has a more user-friendly interface and offers some unique features, such as visual automation workflows. However, it doesn't have all the bells and whistles of Mailchimp, so it may not be the right choice for everyone.
So, which platform is right for you? It really depends on your needs and budget. If you're just starting out, Mailchimp might be the better choice. However, if you're looking for a more affordable option or need some of the unique features offered by ConvertKit, ConvertKit might be the better platform.
Pros And Cons Of Convertkit
Whenever I start talking about ConvertKit with people, the first question I inevitably get is "what is ConvertKit?" So, before we jump into the pros and cons of this email marketing tool, let's first take a quick look at what ConvertKit actually is.
ConvertKit is an email marketing tool specifically designed for professional bloggers and online creators. It was founded in 2013 by Nathan Barry, looking for a more streamlined and effective way to grow his blog and build his audience. Since then, ConvertKit has quickly become one of the online creators' most popular email marketing tools.
Now that we know more about ConvertKit, let's examine some pros and cons of using this tool.
Ease of use: One of the best things about ConvertKit is that it is extremely user-friendly. Even if you have no experience with email marketing, you should be able to figure out how to use ConvertKit relatively easily.
Excellent customer service: Another big plus of Convertkit is its excellent customer service. If you ever run into any problems or have any questions, their team is always quick to respond and help you out.
Powerful automation features: With ConvertKit, you can automate virtually everything, from content upgrades to welcome emails to sales funnel emails. This can save you a ton of time in the long run, especially if you have a large list.
Visual automations: One of my favourite things about ConvertKit is that their automations are visualized in an easy-to-use flowchart format. This makes it really easy to see how your different automations are interconnected and helps you spot any potential problems.
A/B testing: A/B testing is a great way to improve your open and click-through rates by testing different subject lines, sender names, or email content. ConvertKit makes it easy to set up A/B tests so that you can figure out what works best for your list.
Limited templates: One downside of ConvertKit is that they only offer a limited number of email templates. This can make it difficult to create highly customized emails.
No free plan: Unlike other email marketing tools (cough cough Mailchimp), ConvertKit does not offer a free plan. This can be a turnoff for some people, especially those just starting out with email marketing.
Lesser known than Mailchimp: Although ConvertKit is gaining popularity among online creators, it still isn't as well known as Mailchimp. This means there aren't as many resources (such as tutorials) available for those just starting out with the platform.
Overall, ConvertKit is an excellent email marketing tool, especially for professional bloggers and online creators. It offers a wide range of powerful features while still being relatively user-friendly. However, it's important to keep in mind some downsides to using ConvertKit, such as the lack of a free plan and a limited number of templates.